The Satori Group

Patti Odinak is a founder and principal in The Satori Group, LLC, a women-owned business consulting company established in 2000 to help clients identify, evaluate and effectively communicate their value to target markets. The company’s diverse client base consists of more than 20 organizations throughout the U.S., ranging from large manufacturing companies to not-for-profit organizations. Some clients include Corning Incorporated, World Kitchen, The Thomas Group, 171 Cedar Arts Center, the National Bureau of Asian Research, Ignis Optics and Empower IT.

Prior to co-founding The Satori Group, Ms. Odinak was Senior Manager of Trade Marketing for World Kitchen (formerly Corning Consumer Products Company), a leading, global housewares company, where she managed the U.S. 3rd party retail business for the $300 million oven/bakeware business. While in this role, she tripled the promotional business at Wal*Mart, doubled the business at Target and drove a 30% topline increase at Kmart. Her brand responsibilities included CorningWare, Pyrex, Baker’s Secret, Ekco, Cuisinart, Farberware and private label programs such as Martha Stewart. Prior to this role, Ms. Odinak held a variety of Product Manager positions for four national kitchenware brands with sales between $60 and $100 million.

In addition to her Consumer Marketing background, Ms. Odinak’s background includes 10 years of industrial marketing experience. As part of Corning Incorporated’s $500+ million Automotive Substrates business, she developed long-term strategic plans and drove the development of a value-added strategy whereby the automotive business could provide design and development expertise to ensure its products were designed in to new automotive platforms. She also worked in Corning’s Corporate Marketing staff group, performing acquisition analyses, market segmentation studies, market opportunity assessments and developed marketing strategies for a number of Corning businesses.

As Product Manager for XENERGY Inc., a Boston-based energy consulting and management firm, Ms. Odinak developed the business plan and pricing strategies, as well as directed all product efforts including software design, engineering and marketing communications for one of the company’s major product lines.

Ms. Odinak has a BA in Philosophy and Business Economics from Wheaton College in Wheaton, Illinois. She is Past Vice President of the Board of 171 Cedar Arts Center and serves on the Board of the Science and Discovery Center.